High on fashion – celebrating 10 years of the collective

Aditya Birla Fashion and Retail’s manufacturing facility, Fashion Craft, hosts its first-ever guided tour for delegates of SAC, a global non-profit body for sustainable production in the city of Bengaluru

It was a starry night on Saturday as Mumbai’s fashion icons and influencers came together to celebrate the 10 year anniversary of The Collective, India’s largest luxury fashion retail destination.

Home to some of the world’s most well-loved luxury brands such as Versace Collection, Kenzo, Marc Jacobs, True Religion, Emporio Armani, McQ Alexander McQueen, Hackett London, Hugo, Ted Baker and many more, The Collective has long since been the go-to shopping destination for Indian’s fashion forward elite.

Ten years since The Collective first opened its doors, it has carved a niche for itself in the fashion landscape of the country and the next ten years promise fast paced-growth and a vision to widen the vistas of fashion in the country.

R Satyajit, Chief Executive Officer -International Brands, MFL – International Business New Initiatives, “With globalisation taking center stage, Indians are exploring the world of fashion, not just adopting trends, but reimagining them. With The Collective, our vision is to play is role in this evolution of style, by partnering with the right brands, and widening our reach over the next few years with strategies that include leveraging e-commerce.”

Saturday’s event, exemplified these notes of joyful optimism.  The Collective and ABFRL Team were joined by some of Mumbai’s most well-loved style icons such as actors Malaika Arora, Rahul Khanna, Harshvardhan Kapoor, and Jim Sarbh to celebrate this iconic milestone in the brand’s journey.

ion in the city of Bengaluru

Dressed to nines, with some interesting haute looks of their own, Bollywood’s best dressed showed us just how fashion is a unique blend of style and individuality. The event was also attended by models, comedians and the who’s who of the fashion circuit such as Ali Fazal Mandana Karimi, Nisha JamVwal, Mohit Marwah and Jennifer Piccinato among others.

DJ Gordon Edge brought the party to life with a unique experience of 3 deck mixing and his own personal edge of live trumpet. With the music flowing, guests indulged in some delicious cocktails and fine spirits with Mixologist Dimitry helming the bar. Iconic moments in the brand’s ten year journey adorned the walls, as videos and installations, creating a vibe that was electric.

The visual highlight was a showcase of the brand’s 10 year campaign in collaboration with GQ—Style Icons. A series featuring some of the most iconic individuals across industries who are known for their individualistic and millennial aesthetic such as chef Kelvin Cheung, filmmaker Imtiaz Ali, cricketer Krunal Pandya and Miss World Manushi Chillar among others.

Says Amit Pande, Brand Head-The Collective & International Brands., MLS, said, “Looking back at the last 10 years of The Collective, we are proud to be pioneers of Indian luxury retail. We have the best assortment of global brands and institutionalised service philosophy that delivers every time. A store experience like no other, we look forward to the next decade with a plan to launch at least one store per year.”

It was indeed a night to remember, full of great moments and overflowing conversations. As the celebration wound to a close, it also earmarked the beginning of what we hope is another amazing and stylish decade of The Collective.

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